Malika Toppies shelia & Munni

Will Razia edge out Sheila and Munni?

Mallika Sherawat 's item variety Razia gundo mein phas gayee in Anees Bazmee's many thanks has been touted because the next massive factor in Bollywood when Munni Badnaam and Sheila Ki Jawani. However, the general public who have had a glimpse of the promos, that started airing last weekend, are rather disappointed with the picturisation.Despite Mallika's presence, the song-composed by Pritam neither has Malaika's energy from the Dabangg -hit Munni Badnaam, nor will it have the promise of Katrina's easy oomph from the Tees Maar Khan- anthem, Sheila Ki Jawani .

Razia has been sung by budding playback singer Ritu Pathak-a former Indian Idol contestant-and Master Saleem. it's been written by rising lyricist Ashish Pandit."Item songs facilitate within the promoting of a movie in its pre-release stage. They build the hype for a movie and grab eyeballs.

Dabangg benefitted vastly from Munni Badnaam whereas Sheila Ki Jawani ensured sensible initials for Tees Maar Khan, though the latter flopped as a result of poor content."The downside with Razia is that, though the song could be a winner, the manufacturers have didn't do justice to the spirit and mood of the amount. it's like every routine item variety. Even B-grade item songs don't seem to be tacky currently. sadly, the manufacturers of many thanks appear to be unaware of this," a noted Bollywood producer said.Of course, [*fr1] the battle is won simply because of Mallika's presence.

Aside from her natural sex charm, the siren is thought to get ample hype over no matter she will.In this case, Razia marks the come back of Mallika on the silver screen when nearly 3 years, therefore the expectations are high. She left for an unsuccessful Hollywood tryst when her back- to- back releases in 2008 - Ugly Aur Pagli and Maan Gaye Mughall-e-Azam flopped."Mallika desires a bang to come back to Bollywood. Razia is hardly the song which will guarantee it," the producer said.